Every engagement starts with a diagnostic. What we build depends on what we find. All projects are fixed-fee, milestone-based, and designed to run without us when we're done.
The right place to start. Before we build anything, we need an honest picture of where your go-to-market actually stands across all six dimensions of the 6M framework.
We examine your market fit, messaging clarity, sales motion, tech stack, measurement systems, and team structure. You get a prioritized assessment of what's working, what's broken, and what needs to be built — with a clear recommendation for what comes next.
What you get:
The diagnostic is a standalone engagement. There is no obligation to continue with additional work.
Start with a diagnostic →For companies that have outgrown their current go-to-market setup and need a system built from the ground up. We design and build the full GTM operating system — from how you define and reach your market, to how your team runs a consistent sale, to how you measure what matters.
This is not a playbook handed over in a slide deck. Every deliverable is documented, tested with your team, and operational before we leave.
What you get:
Most companies at your stage have accumulated a tech stack that nobody fully owns. Tools that don't talk to each other. CRM data nobody trusts. Reports that take hours to pull and still don't answer the right questions.
We audit what you have, cut what you don't need, wire what remains into a working system, and build the reporting infrastructure your leadership team can actually use.
What you get:
Two companies. Two sales teams. Two tech stacks. Two sets of customer expectations. Every month they stay separate costs you pipeline, retention, and credibility with your board.
We've run this play across six acquisitions inside PE-backed companies. We know where the integration breaks down — and how to unify GTM motions, systems, and teams without disrupting revenue in progress.
What you get:
For companies that have a working GTM system — built by us or otherwise — and want a senior operator available on an ongoing basis. Not a coach. Not a check-in call. A strategic resource who knows your business and can pressure-test decisions, unblock your team, and flag what's coming before it becomes a problem.
Retainers are limited. We take on a small number at any given time to ensure the engagement is substantive, not nominal.
What's included:
Advisory retainers are available to existing project clients first. New retainer inquiries are considered based on fit and current availability.
Inquire about availability →Every engagement is scoped and priced upfront. You know exactly what you're getting and what it costs before we start.
Projects have a defined scope, defined milestones, and a defined end. You're not signing up for a dependency — you're buying a deliverable.
Every engagement ends with something operational — not a slide deck with recommendations you have to figure out how to implement yourself.
Most engagements begin with the GTM Diagnostic. It's the lowest-commitment way to get an honest picture of where your go-to-market stands — and what it needs next.
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